Integrated Voice Response (IVR)

Integrated Voice Response (IVR) is a useful survey method to have in your toolbox.  It's a friendly voice administering a simple, automated survey, with complete confidentiality, in the languages of your choice.  Ideal for quick customer satisfaction feedback from information on a receipt, use it standalone or as an add-on to a CATI or online surveys to get those additional top-line questions asked of a broader audience. Nielsen Opinion Quest can help you get it done.

Advantages include:

  • Immediate feedback mechanism on purchases, call center service, advertisements, events and more
  • Convenient for customers and respondents to complete surveys at their preferred time and location
  • Sensitive questions can be asked in complete confidence and without introducing a bias
  • Excellent for inbound and transferred calls, resulting in high response rates
  • Results are available quickly, with no need to wait for shipping, data entry and tabulation