Multi-Modal

Nielsen Opinion Quest has the expertise to combine more than one data collection method in order to maximize respondent participation.  Mix-and-match from Telephone, Online, Fax, On-site, Mail-back - because we can do it all.

  • For hard to reach respondents (doctors, lawyers, c-level, etc.), the more options you offer, the more responses you'll get
  • We can give respondents the option of taking the survey on the phone, online or even on paper
  • Get someone on the phone who would rather go online - no problem, our CATI system can generate an email instantly
  • All data is stored in one central database regardless of method; with this single point of control, we gain greater efficiency, there is less opportunity for error and you get the highest quality data every time