Do we recruit? Yes, with trained experienced in-house recruiters for groups all across Canada. But can we recruit from random or customer lists instead of from our database? Absolutely – in fact we try to have some random recruits in all our general population projects. What about quality control – making sure respondents really are qualified? Over 15% of calls are monitored and validated and a separate recruiter conducts the reminder call and verification.  

If you need more assurance, at our facilities we can do re-screening with participants. And our recruitment adheres to MRIA, MRA and industry guidelines & standards. Will Nielsen Opinion Quest provide list updates? Of course! Daily via email and your group lists are also available live, 24/7, online on our qualCAP – our proprietary secure Internet portal.

Nielsen Opinion Quest – qualitative research done right.